General Motors Co. in Detroit has appointed Norm de Greve senior vice president and chief marketing officer. De Greve joins GM from CVS Health, where he has served as chief marketing officer since 2015. He will report to Mark Reuss, president of GM.
While at CVS Health, de Greve, 54, helped transform the company into the largest consumer health care company in the country, moving it to sixth place on the Fortune 500. During that time, CVS was able to gain market share.
Prior to joining CVS Health, de Greve worked at digital marketing firm Digitas in a variety of positions from 2001-2014, including serving as president of the Boston and Detroit offices, where he spent time working to advance digital marketing for GM. While at Digitas, he helped transform the agency from a regional operation to a global company in digital marketing.
He spent the first decade of his career in investment management and management consulting.
“Norm is an experienced marketing leader with a proven track record of building brands and supporting business growth in a digital world,” says Reuss. “His broad background, including time spent at Digitas working with GM, is the perfect fit as we continue our technology-driven transformation.”
De Greve has been recognized by Fast Company as one of the most creative people in business and by Business Insider as one of the most innovative chief marketing officers in the world. He has also earned an Emmy Award.
De Greve graduated with a bachelor’s degree in economics from Ithaca College and an MBA with honors from the University of Chicago Graduate School of Business.
Editor: R.J. King
Associate Editor: Jake Bekemeyer

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