How to use AI and Chrome extensions for quick SEO wins – Search Engine Land
Search Engine Land » SEO » How to use AI and Chrome extensions for quick SEO wins
In a fast-paced industry like SEO, quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients?
This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.
Optimizing your title tags for target keywords is one of the quickest ways to improve your rankings in Google.
Getting to the top of the SERP is only half the battle. Your title and meta description must also entice visitors to click through to your site.
While visibility and effectiveness carry equal importance, SEOs often focus entirely on the former. While the two objectives may intersect, they have distinct tactics.
ChatGPT shines when it comes to writing meta tags for conversion.
Here is an example:
Your competitor’s top-ranking pages can be your biggest source of quick wins.
AI SEO platforms like Surfer take competitor page analysis to the next level, but a simpler workflow does exist to generate insights and content quickly.
Simply combine the Summarize Chrome extension with ChatGPT to generate new, unique, and optimized content based on the foundation of pages that are already ranking.
ChatGPT content is only as good as its human editor.
While this strategy can help you start your article, you will likely need to regenerate several sections and have a heavy hand in editing the content.
Long-tail keywords are a stand-out quick win.
These keywords are longer and more detailed, lending them to be used when customers are closer to the point of purchase. Competition is low, greatly increasing your likelihood of ranking.
While their relative volume is low, optimizing a piece of content for various long-tail keywords can still drive volume to your site.
Existing content on your site presents a prime opportunity for optimization with long-tail keywords.
This content is already indexed and may already rank for similar keywords. Additionally, revisiting your older content allows you to update and enhance it, providing fresh content to search engines and site visitors.
The Keywords Everywhere Chrome extension quickly identifies new long-tail keywords for your content.
Get the daily newsletter search marketers rely on.
The Keywords Everywhere tool can also be a valuable tool when it comes to identifying keywords for new content opportunities.
Specifically, high-volume keywords with low competition are a sweet spot for new content.
These keywords are likely easier to rank for but still have the opportunity to bring significant organic traffic to your site.
Identifying these keywords isn’t quite as straightforward, but the payoff can be big.
This activity can be as quick or as in-depth as you make it. You may find that the process yields keywords for several new content pieces.
While this may not be our fastest quick win, it has the greatest potential for long-term growth. Building new content means new ranking opportunities for your site.
Schema markup, or structured data, enhances your website’s visibility to search engines.
It can also lead to higher click-through rates by enabling rich snippets in the SERP – like you see here for the search term “things to do near me in Boston.”
Adding schema markup to your site’s code provides search engines with context to your website’s content.
But, it’s important to showcase the correct schema for your business, website and webpage. Here are some of the top types of schema to consider:
Generating and deploying schema varies in difficulty depending on the platform your website is on. WordPress sites can install plugins that automatically add schema and keep it updated.
Larger enterprise sites, HTML sites, and other custom-coded solutions may need to generate the schema manually and serve that up in the site’s code. You can lean on the Schema Builder Chrome extension and Google Bard.
Note: ChatGPT does a great job of creating the raw format for a site’s schema, but its limitation is that it currently runs off data from 2021. This pitfall of ChatGPT is where Google’s Bard steps up to the plate, with its ability to pull from the live Google index.
To get started, validate any existing schema and then utilize AI to generate the correct schema.
Internal linking boosts a search engine’s understanding of your website’s structure and the significance of each page.
Many Chrome extensions can tackle internal linking audits. We’ll explore Conductor, but SEOquake and Detailed SEO provide equivalent linking insights.
What makes this a quick win is your focus on a single page.
Take one of your pages with keywords in striking distance and complete this audit/implementation.
You’ll see how implementing a solid internal linking strategy can have a positive impact, even on a single page.
After delving into specific tactics for bolstering your website’s visibility, we now focus on a strategic game-changer.
AIPRM and similar Chrome extensions provide a comprehensive library of predefined ChatGPT prompts tailored for SEO activities. This enables you to turn even the most challenging SEO tasks into quick wins.
With AIPRM’s extensive library already comprising 807 prompts for SEO, you have the power to undertake a wide range of activities, including:
The quick wins we’ve discussed are just the tip of the iceberg. The synergy of AI tools and Chrome extensions offers so much potential.
Leveraging these tools unlocks opportunities to accelerate your website’s organic growth.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
New on Search Engine Land
About the author
Get the daily newsletter search marketers rely on.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
March 15-16, 2023: SMX Munich
Online Aug. 16-17: SMX Master Classes
Online Nov. 14-15: SMX Next
Start training now: SMX Advanced
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns
Ignite Your Marketing Engine with the Power of the Data Cloud
From Chaos to Clarity: Resolving Trust Issues to Optimize Your Tech Stack
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
2023 State of Email Workflows Report
Receive daily search news and analysis.
© 2023 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.